Hilltown Business Directory 

2022 – 2023 Advertising Opportunities

For 2022 – 2023 the Hilltown Business Directory will focus on our online operations with topical print brochures distributed throughout the Hilltowns and surrounding areas as relevant. We will be promoting the Hilltown Business Directory Online with Search Engine Optimization, Google Ads and paid Facebook Campaigns to ensure that the directory becomes the most useful way for people to learn about the Hilltowns and our unique offerings.

Web Opportunity

We have revised the website and streamlined the user experience to push people to either search for a business or category. 

Listings now fall under a simplified upfront category structure:

  • Activities, Attractions, Lodging
  • Arts & Culture
  • Business Services
  • Delis, Grocery, Restaurants
  • Farms & Farmstands
  • Health & Wellness
  • Home, Pet, Auto

 

We are adding topical content on the homepage

Content features and articles appropriate to the season will call out and link to relevant businesses:

  • 2022 Fall Daytrips  SOLD OUT FOR 2022
  • Building and Remodeling: what and who you need to know
  • Healthy Offerings for 2023
  • Business Services, classes and more.
  • 2023 Summer Daytrips

 

Category Listings

  • All businesses appear alphabetically
  • Location is highlighted on an accompanying map
  • 250 words of copy
  • Photo carousel with your logo and any photos you want to upload.
  • All self service, super easy to keep your listing up to date!  We will do trainings this fall on maximizing your online listings.

 

Hilltown Directory Topical Brochures

To complement the online directory and to promote Hilltown businesses throughout both the region and in our surrounding areas, we are creating the following topical brochures:

Brochure Name Distribution Timeframe Relevant Advertising Categories Where Distributed Circulation
2022 Guide to Fall Daytrips

SOLD OUT FOR 2022

August – October Tourism, Activities, Food & Drink, Lodging, Farms & Farmstands, Arts & Crafts, Sporting , Retail Hilltowns, Berkshires, Pioneer Valley 5K within the Hilltowns; 10K each Berkshires & Pioneer Valley
2023 Guide to Hilltown Well-Being January – December Medical, Healthcare, Alternative Medicine, Excercise, Spa Services; Barbers & Hairstylists, Social Services, Childcare Hilltowns 5K within the Hilltowns
2023 Guide to Hilltown Living January – December Construction, Excavating, Stonework, Plumbing, HVAC, Pet Care, Remodeling, Windows, Home Furnishing, Lawn Care, Landscaping, Fuel Oil/Propane, Hardware, Painting, Septic, Solar Hilltowns 5K within the Hilltowns
2023 Guide to Hilltown Businesses January – December Accounting, Real Estate, Legal, Insurance, Marketing, Printing, Communications, Photography, Rentals, Financial Services Hilltowns 5K within the Hilltowns
2023 Guide to Summer Daytrips May – August Tourism, Activities, Food & Drink, Lodging, Farms & Farmstands, Arts & Crafts, Sporting , Retail Hilltowns, Berkshires, Pioneer Valley 5K within the Hilltowns; 10K each Berkshires & Pioneer Valley

Brochures will be distributed in the Hilltowns via libraries, town halls, community centers, restaurants, general stores, real estate offices and other local businesses.  Daytrip brochures will be distributed throughout the Berkshires and Pioneer Valley in brochure racks.

 

Hilltowns Businesses Print Brochures for 2022-2023

Our First Brochure Listing for 2022 Fall Daytrips Includes:

  • Listing in relevant category:
    •  ⋅Farms & Farmstands
    •  ⋅Arts & Culture
    •  ⋅Food & Drink
    •  ⋅Things to Do
    •  ⋅Places to Stay
  • Maximum 35 word description of business or service
  • Street Address, Town
  • Primary phone, URL

 

Pricing:

$100 for 1 year includes:

  • Online listing in the enhanced and promoted site for one year (begins September 2022)
  • Inclusion in one brochure
  • For businesses that want to appear in both the Fall and Summer Daytrips Brochures, the fee is $150 total for 2 brochures and the online listing.

 

Ad Listing:

To purchase your ad and submit your copy, go to:  hilltowndirectory.com/ad-form

Questions or for more information? Call: 413-296-4536×102

Contact: Advertising Director Joan Grisworld joang@hilltowncdc.org

Deadlines:

  • For inclusion in the Fall 2022 Daytrips Brochure: August 3, 2022
  • For inclusion in the online directory and one other brochure: September 1, 2022

Download A PDF of this Advertising Opportunity